Privacy Policy
Last updated: October 2026
Futur ("we", "our" or "us") is a Dan-Gur Labs product. We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the UK GDPR and EU GDPR.
This Privacy Policy explains what we collect, who handles it, and how you can change your choice when you use the Futur website. Futur is a stylised model of the UK economy. It is not a forecast, and it does not ask you for personal information.
1. Information We Collect
What you do not give us
- Futur has no accounts and no sign-up.
- We do not ask for, or collect, your name, your email address, or anything you type.
- The simulation runs in your browser. The settings you choose are not sent to us, apart from the named usage events described below.
Usage and analytics data (only if you accept)
If you choose "Accept" on the cookie notice, we use analytics to learn how the site is used, such as:
- Pages viewed
- Features used, for example which scenario you select
- Device type, browser and operating system
- Approximate location (country, not precise)
- The site or campaign link that brought you here
- A random identifier, stored in a cookie, that lets us tell one visit from another without knowing who you are
This helps us understand usage patterns and improve the site. If you choose "Decline", none of this is collected.
Your IP address
As with any website, the analytics providers' servers see your IP address when your browser connects to them. We do not receive or use it ourselves.
2. Cookies
| Cookie | Set by | Purpose | Lifetime |
|---|---|---|---|
dg_consent | Us | Remembers your cookie choice. Shared across our dan-gur.com sites so you are asked once. | 180 days |
ph_…_posthog | PostHog (only if you accept) | Random identifier for anonymous usage analytics (also held in your browser's local storage) | 365 days |
_ga, _ga_… | Google Analytics (only if you accept) | Distinguishes visits for usage analytics | Up to 2 years |
Nothing other than the choice cookie is set until you accept.
3. Legal Basis for Processing (GDPR)
We process analytics data on the basis of your consent. You can withdraw it at any time (see section 8). Withdrawing consent does not affect anything done before you withdrew it.
4. How We Use Your Information
- To understand which parts of Futur are used
- To see how visitors find the site
- To improve performance and the user experience
We do not sell or rent your data, and we do not use it to advertise to you.
5. Data Sharing
We share analytics data only with the service providers needed to run analytics, acting on our behalf:
- PostHog: product analytics, using servers in the EU
- Google: Google Analytics
These providers process data on our behalf and are subject to contractual safeguards. We do not share data for advertising or marketing purposes.
6. International Transfers
Your data may be processed outside the UK or European Economic Area, in particular by Google. Where this occurs, appropriate safeguards such as standard contractual clauses are in place.
7. Data Retention
We keep analytics data only for as long as it is useful for understanding how the site is used, and we keep our retention settings with the providers as short as is practical. The cookies above expire after the lifetimes shown.
8. Your Rights and Your Choice
Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion ("right to be forgotten")
- Restrict or object to processing
- Data portability
- Withdraw consent
To change your cookie choice at any time, use the "Cookie settings" link at the bottom of any Futur page, or clear this site's cookies in your browser.
Because our analytics identifier is random and we do not know who you are, we may not be able to link it to you. To exercise your other rights, or for anything else, contact us through dan-gur.com/contact.
9. Children's Privacy
Futur is not intended for children under 13 (or the applicable minimum age). We do not knowingly collect data from children.
10. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted here with a revised date.
11. Contact
For questions or requests regarding this Privacy Policy, contact us through dan-gur.com/contact.